{"id":7268,"date":"2023-03-08T21:00:26","date_gmt":"2023-03-08T13:00:26","guid":{"rendered":"https:\/\/and-premium.com\/?page_id=7268"},"modified":"2026-02-13T13:22:01","modified_gmt":"2026-02-13T05:22:01","slug":"brandstory","status":"publish","type":"page","link":"https:\/\/and-premium.com\/en\/brandstory\/","title":{"rendered":"Brand Story"},"content":{"rendered":"
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\n We are <\/div>\n\t\t\t\t

\n\tClean Beauty\t<\/h4>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\tNatural\t<\/h4>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\tFresh\t<\/h4>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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ABOUT US<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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<\/h5>\n
Inspired by nature, &PREMIUM has extracted the rarest and highest quality skincare\ningredients from natural sources to create the Midorisilk\u2122 Regenerative Green Silk\nEssence. &PREMIUM uses rare and premium quality plant resources for the product,\nwhich will rejuvenate your skin. At &PREMIUM, we believe that the enriching powers of Midori Mayu (also known as Green Cocoons) can keep your skin beautiful and\nhealthy.<\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\u00a0<\/h5>
The strains of modern metropolitan life, busy work and pollution have taken their toll on people\u2019s skin. Skin inflammation caused by sensitive skin and environmental damages has become one of the most common skin problems among urban ladies, which, if persists, can weaken the skin\u2019s ability to defend itself against aggressors, leading to sensitive and inflamm-aging. <\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Thanks to our constant exploration journey of rare plants in many countries, we have finally\nrevealed wonderful skincare strength of Midori Mayu to make you more beautiful and healthier. Through partnership with the Japanese laboratory renowned as Silk Master, we devote to R & D\nof &PREMIUM series which contain totally natural and botanical active elements to vitalize, repair and care your skins.<\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Our product uses the precious top-quality \u201cMidori Mayu\u201d as its key active ingredient,\ntogether with other premium herbal ingredients, and has adopted Japan's advanced\nskincare technology as the basis. It can effectively target different stages of skin\ninflammation, prevent skin aging caused by chronic inflammation, delicately care for\nthe skin and achieve a healthy balance. The skin can radiate a silky smooth, and a\nnaturally-beautiful glow.<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Our Five Commitments<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\tCLEAN BEAUTY<\/span>\n\t\t\t<\/h4>\n\t\t\t

Clean beauty is our core philosophy; safety and nature are the quality. We believe that everyone\nshines in their own way and beauty can be achieved in a natural way.<\/p>\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tCRUELTY FREE<\/span>\n\t\t\t<\/h4>\n\t\t\t

We adopt human cell- and tissue-based testing instead of animal testing. It is our corporate social\nresponsibility to help you shine from within and have a flawless and brilliant skin in a cruelty-free\nway.<\/p>\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tPARABEN FREE<\/span>\n\t\t\t<\/h4>\n\t\t\t

Our products do not contain parabens.<\/p>\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tFOR SENSITIVE SKIN<\/span>\n\t\t\t<\/h4>\n\t\t\t

We are committed to ensuring that the ingredients used in our beauty products are sourced from plants. Each ingredient we use in our skincare products is carefully selected and tested to ensure that it is non-irritating. Rest assured that our products are safe even for children and people with sensitive skin. At &PREMIUM, gently protecting your skin\u2019s health is our primary goal.\n<\/p>\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tZERO WASTE PACK<\/span>\n\t\t\t<\/h4>\n\t\t\t

To protect the Earth, customers are encouraged to recycle our products after use.<\/p>\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\n\t\tJUBAN JUBAN MILKY LOTION\t<\/a>\n<\/h5> \t
Face<\/a><\/span>Skin Care<\/a><\/div>\n \t\t
USD<\/span>,42.18$<\/span><\/span><\/span><\/div>\n\t\n <\/div>\n
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\n\t\n\t\tJUBAN JUBAN LOTION\t<\/a>\n<\/h5> \t
Face<\/a><\/span>Skin Care<\/a><\/div>\n \t\t
USD<\/span>,39.62$<\/span><\/span><\/span><\/div>\n\t\n <\/div>\n
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\n\t\n\t\tSOFT SILK BATH TOWEL\t<\/a>\n<\/h5> \t
Skin Care<\/a><\/div>\n \t\t
USD<\/span>,138.04$<\/span><\/span><\/span><\/div>\n\t\n <\/div>\n
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\n\t\n\t\tSOFT SILK FACE AND HAND CLOTH\t<\/a>\n<\/h5> \t
Skin Care<\/a><\/div>\n \t\t
USD<\/span>,39.62$<\/span><\/span><\/span><\/div>\n\t\n <\/div>\n
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\n\t\n\t\tSILK FELI SHEET\t<\/a>\n<\/h5> \t
Face<\/a><\/span>Skin Care<\/a><\/div>\n \t\t
USD<\/span>,70.30$<\/span><\/span><\/span><\/div>\n\t\n <\/div>\n
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Skin Care<\/a><\/div>\n \t\t
USD<\/span>,11.50$<\/span><\/span><\/span><\/div>\n\t\n <\/div>\n
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\n\t\n\t\tSILK EXTRACT UV SHIELD SPF27 PA+++\t<\/a>\n<\/h5> \t
Skin Care<\/a><\/div>\n \t\t
USD<\/span>,48.57$<\/span><\/span><\/span><\/div>\n\t\n <\/div>\n
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\n\t\n\t\tMIDORI MAYU DAMA (PACK OF 8)\t<\/a>\n<\/h5> \t
Skin Care<\/a><\/div>\n \t\t
USD<\/span>,48.57$<\/span><\/span><\/span><\/div>\n\t\n <\/div>\n
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\n\t\n\t\tSILK EXTRACT PREMIUM NATURAL ESSENCE SOAP (Honey & Rose) - Large Size 90g\t<\/a>\n<\/h5> \t
Cleanser<\/a><\/span>Skin Care<\/a><\/div>\n \t\t
USD<\/span>,44.73$<\/span><\/span><\/span><\/div>\n\t\n <\/div>\n
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\n\t\n\t\tSILK MOIST RICH FACE MASK\t<\/a>\n<\/h5> \t
Face Mask<\/a><\/span>Skin Care<\/a><\/div>\n \t\t
USD<\/span>,150.82$<\/span><\/span><\/span><\/div>\n\t\n <\/div>\n
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\n\t\n\t\tSILK BALANCING FACE MASK\t<\/a>\n<\/h5> \t
Face Mask<\/a><\/span>Skin Care<\/a><\/div>\n \t\t
USD<\/span>,86.91$<\/span><\/span><\/span><\/div>\n\t\n <\/div>\n
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\n\t\n\t\tSILK EXTRACT SUPERIEUR W CLEANSING LOTION\t<\/a>\n<\/h5> \t
Cleanser<\/a><\/span>Skin Care<\/a><\/div>\n \t\t
USD<\/span>,62.63$<\/span><\/span><\/span><\/div>\n\t\n <\/div>\n
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\n <\/div>\n <\/div>\n <\/div>\n\t\t
\n\n
\n
\n\t\n\t\tSILK EXTRACT SUPERIEUR CLEANSING FOAM\t<\/a>\n<\/h5> \t
Cleanser<\/a><\/span>Skin Care<\/a><\/div>\n \t\t
USD<\/span>,56.24$<\/span><\/span><\/span><\/div>\n\t\n <\/div>\n
\n Add to cart<\/a>\t\n\t\t\t<\/span>\n <\/div>\n\t\t\t <\/div>\n\t\t<\/a> <\/div>\n<\/div>
\n
\n\t\t
\n\t\t\t\t\t\t\t\t\"\"
\n
\n <\/div>\n <\/div>\n <\/div>\n\t\t
\n\n
\n
\n\t\n\t\tSILK EXTRACT ESSENTIAL CONCENTRATE SERUM\t<\/a>\n<\/h5> \t
Skin Care<\/a><\/div>\n \t\t
USD<\/span>,100.97$<\/span><\/span><\/span><\/div>\n\t\n <\/div>\n
\n Add to cart<\/a>\t\n\t\t\t<\/span>\n <\/div>\n\t\t\t <\/div>\n\t\t<\/a> <\/div>\n<\/div>
\n
\n\t\t
\n\t\t\t\t\t\t\t\t\"\"
\n
\n <\/div>\n <\/div>\n <\/div>\n\t\t
\n\n
\n
\n\t\n\t\tSILK INTENSE HYDRATING REPAIR CREAM (THE ADVANCED FORMULA)\t<\/a>\n<\/h5> \t
Skin Care<\/a><\/div>\n \t\t
USD<\/span>,112.47$<\/span><\/span><\/span><\/div>\n\t\n <\/div>\n
\n Add to cart<\/a>\t\n\t\t\t<\/span>\n <\/div>\n\t\t\t <\/div>\n\t\t<\/a> <\/div>\n<\/div>
\n
\n\t\t
\n\t\t\t\t\t\t\t\t\"\"
\n
\n <\/div>\n <\/div>\n <\/div>\n\t\t
\n\n
\n
\n\t\n\t\tSILK EXTRACT REPAIR TREATMENT LOTION\t<\/a>\n<\/h5> \t
Skin Care<\/a><\/div>\n \t\t
USD<\/span>,79.24$<\/span><\/span><\/span><\/div>\n\t\n <\/div>\n
\n Add to cart<\/a>\t\n\t\t\t<\/span>\n <\/div>\n\t\t\t <\/div>\n\t\t<\/a> <\/div>\n<\/div>\n\t<\/div>\n\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

We are Clean Beauty We are Natural We are Fresh \u95dc\u65bc\u6211\u5011 &a […]<\/p>\n","protected":false},"author":204572575,"featured_media":12702,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_wpcom_ai_launchpad_about_page":false,"_wpcom_ai_launchpad_gallery_page":false,"_wpcom_ai_launchpad_contact_page":false,"_wpcom_ai_launchpad_events_page":false,"_wpcom_ai_launchpad_video_page":false,"_wpcom_ai_launchpad_portfolio_piece":false,"footnotes":""},"class_list":["post-7268","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\n\u54c1\u724c\u6545\u4e8b - &PREMIUM Green Silk Derived Japanese Skincare<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/and-premium.com\/en\/brandstory\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u54c1\u724c\u6545\u4e8b\" \/>\n<meta property=\"og:description\" content=\"We are Clean Beauty We are Natural We are Fresh \u95dc\u65bc\u6211\u5011 &a […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/and-premium.com\/en\/brandstory\/\" \/>\n<meta property=\"og:site_name\" content=\"&PREMIUM Green Silk Derived Japanese Skincare\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/premiumhk\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-13T05:22:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/and-premium.com\/wp-content\/uploads\/2023\/10\/5F3A5964ff-683x1024.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"683\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"18 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/and-premium.com\\\/brandstory\\\/\",\"url\":\"https:\\\/\\\/and-premium.com\\\/brandstory\\\/\",\"name\":\"\u54c1\u724c\u6545\u4e8b - 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