Brand Story

ABOUT US

Inspired by nature, &PREMIUM has extracted the rarest and highest quality skincare ingredients from natural sources to create the Midorisilk™ Regenerative Green Silk Essence. &PREMIUM uses rare and premium quality plant resources for the product, which will rejuvenate your skin. At &PREMIUM, we believe that the enriching powers of Midori Mayu (also known as Green Cocoons) can keep your skin beautiful and healthy.

The strains of modern metropolitan life, busy work and pollution have taken their toll on people’s skin. Skin inflammation caused by sensitive skin and environmental damages has become one of the most common skin problems among urban ladies, which, if persists, can weaken the skin’s ability to defend itself against aggressors, leading to sensitive and inflamm-aging.

Thanks to our constant exploration journey of rare plants in many countries, we have finally revealed wonderful skincare strength of Midori Mayu to make you more beautiful and healthier. Through partnership with the Japanese laboratory renowned as Silk Master, we devote to R & D of &PREMIUM series which contain totally natural and botanical active elements to vitalize, repair and care your skins.

Our product uses the precious top-quality “Midori Mayu” as its key active ingredient, together with other premium herbal ingredients, and has adopted Japan's advanced skincare technology as the basis. It can effectively target different stages of skin inflammation, prevent skin aging caused by chronic inflammation, delicately care for the skin and achieve a healthy balance. The skin can radiate a silky smooth, and a naturally-beautiful glow.

Our Five Commitments

CLEAN BEAUTY

Clean beauty is our core philosophy; safety and nature are the quality. We believe that everyone shines in their own way and beauty can be achieved in a natural way.

CRUELTY FREE

We adopt human cell- and tissue-based testing instead of animal testing. It is our corporate social responsibility to help you shine from within and have a flawless and brilliant skin in a cruelty-free way.

PARABEN FREE

Our products do not contain parabens.

FOR SENSITIVE SKIN

We are committed to ensuring that the ingredients used in our beauty products are sourced from plants. Each ingredient we use in our skincare products is carefully selected and tested to ensure that it is non-irritating. Rest assured that our products are safe even for children and people with sensitive skin. At &PREMIUM, gently protecting your skin’s health is our primary goal.